Behavioural insights and organisations : fostering safety culture.

Paris : OECD Publishing, 2020.
157 pages : color illustrations, tables ; 28 cm


Issuing body
Summary note
Behavioural insights (BI) has become widely used by public bodies around the world, mostly towards improving the way policies are implemented and influencing individual behaviour. As the field of BI evolves to tackle more complex policy issues, there is widespread perception that BI can and should go beyond the study of individual-level decision processes for higher impact. This report presents research on applying BI to changing the behaviour of organisations, with a focus on fostering elements of a safety culture in the energy sector. It presents comparative findings from experiments with energy regulators in Canada, Ireland, Mexico and Oman, as well as guidance for applying BI to safety culture going forward.
Bibliographic references
Includes bibliographical references.
  • Intro
  • Foreword
  • Acknowledgements
  • Abbreviations and acronyms
  • Executive summary
  • From individuals to organisations: The impact of organisational behaviour on public policy and regulation
  • Fostering elements of safety culture in the energy sector through behavioural insights
  • Guidance for policy makers: Towards a toolkit for fostering safety culture
  • 1 Overview and guidance for policy makers
  • Applying behavioural insights in public policy: from individuals to organisations
  • Impacts of organisational behaviour on public policy and regulation.
  • Applying BI to organisational behaviour: origins of the safety culture project
  • Fostering elements of safety culture in the energy sector: Overview and key results for Canada, Ireland, Mexico and Oman
  • Overview of the project
  • Testing BI applied to safety culture in a two-phased approach
  • Phase 1: Experiments in Canada, Ireland, Mexico and Oman
  • Phase 2: Experiments with registered electrical contractors and gas installers in Ireland
  • Summary of the results and lessons learned for Canada, Ireland, Mexico and Oman
  • Phase 1
  • Phase 2
  • Utilise a multi-staged process for applying behavioural insights
  • Understand the group you are trying to influence
  • 1. Perceived level of safety culture of organisations and sector
  • 2. Role and status of individuals within organisations
  • 3. Type and size of the organisation
  • Apply the behavioural insights principles most effectively
  • 1. Norms
  • 2. Messengers
  • 3. Feedback
  • 4. Primacy
  • 5. Implementation intention
  • 6. Personalisation
  • Acknowledge the limitations
  • Build on the results with future research
  • 1. Improving our understanding of direct effects
  • 2. Improving our understanding of the mechanism behind effects
  • Notes
  • References
  • 2 Beyond the individual: why and how behavioural insights can be applied to organisational behaviour
  • Applying Behavioural Insights to Organisations: Theoretical Foundations
  • Industrial-organisational psychology
  • Methods for applying behavioural insights to organisational behaviour
  • Define, Diagnose, Design, Test
  • Behavioural design thinking
  • Organisational behaviour through individuals: 8 things psychology tells us about work and organisational behaviour
  • 1. Rewards can motivate and backfire
  • 2. There is more to work motivation than monetary rewards and incentives
  • 3. Goal-setting is an important motivational tool
  • 4. Performance management requires good feedback, which necessitates good data
  • 5. Not every performance problem is a motivational problem
  • 6. A positive work cycle can be strategically created by aligning individual and organisational goals
  • 7. Data drives better decisions at work. Data science can help
Other title(s)
Behavioral insights and organizations : fostering safety culture
  • 9789264376960
  • 9264376968
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