Marketing research: intelligence and management [by] Jerry E. Drake [and] Frank I. Millar. With chapters on behavioral science by A. Q. Sartain.

Author
Drake, Jerry E., 1907- [Browse]
Format
Book
Language
English
Published/​Created
Scranton, International Textbook Co. [1969]
Description
xvi, 631 p. illus. 24 cm.

Details

Subject(s)
Marketing research [Browse]
Author
Series
International's series in marketing
Bibliographic references
Bibliographical footnotes.
ISBN
0700222278
LCCN
69016615
OCLC
23237
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