Naming rights : legacy gifts and corporate money / Terry Burton.

Author
Burton, Terry, active 2008 [Browse]
Format
Book
Language
English
Published/​Created
Hoboken, N.J. : John Wiley & Sons, ©2008.
Description
1 online resource

Details

Subject(s)
Summary note
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns, "Naming Rights" offers you a vivid collection of contemporary information that your organization can use today. Can your development team quickly pull together an accurate benchmark report?Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal. Are you ready? Selling naming rights helps to boost brand name recognition in fund raising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation. Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. "Naming Rights" shows you how.
Bibliographic references
Includes bibliographical references and index.
Contents
  • Cover
  • Contents
  • About the Author
  • Introduction
  • WHAT PRICE FOR NAMING RIGHTS?
  • A NONPROFIT NAMED GIFT: LIKE WINNING THE LOTTERY
  • PRIVATE SECTOR BOUNTY
  • MAKING USE OF THIS INFORMATION
  • Chapter 1: Escalating Price Tags For High-Profile Properties
  • HIGH-PROFILE NAMING OPPORTUNITIES IN THE NONPROFIT SECTOR
  • $100 MILLION NAMING RIGHTS: ENTITLEMENT OR NEED?
  • PRIVATE SECTOR: ESCALATING PRICE TAGS
  • Chapter 2: Naming Traditions, Then and Now
  • BIG ROCKS TOSSED INTO A SMALL POND
  • THEORY OF THE CAPITAL CAMPAIGN MULTIPLIER EFFECT
  • ''NAMED IN HONOR OF ... ''-A TRADITION FADING FAST
  • THREE TYPES OF NAMING RIGHTS
  • CHANGING TRADITIONS
  • A SIGN OF THE TIMES
  • TODAY'S WEALTHY AMERICANS AND NAMED PROPERTIES
  • Chapter 3: Impact of the Internet on Naming Rights
  • LEVELING THE PLAYING FIELD
  • INTERNET TRENDS FOR NONPROFIT WEB SITES
  • NAMING RIGHTS IN THE CAMPAIGN WEB SITE
  • NAMING RIGHTS POLICY STATEMENTS
  • IMPLEMENTING ADVANCED DONOR RELATIONS TACTICS
  • LEGACY GIFT NAMING RIGHTS
  • INTERNET AND CORPORATE NAMING RIGHTS WITH NONPROFITS
  • ONLINE SEARCH TIPS FOR TRACKING NAMING RIGHTS
  • Chapter 4: Legacy Gifts in a Nanosecond Society
  • INTO THE DIGITAL LOOKING GLASS
  • ELECTRONIC COMPRESSION OF NAMING RIGHTS
  • NAMING RIGHTS RIPPLE FORWARD IN TIME
  • BILLION-DOLLAR CAMPAIGN LEGACY GIFT OPPORTUNITIES
  • Chapter 5: Naming Rights and Endowment Gifts
  • CRUNCH THE NUMBERS, ENJOY THE CASH FLOW
  • THE HISTORY OF THE ENDOWED CHAIR
  • AN ENDOWED CHAIR IS A VALUABLE PROPERTY
  • EMERGING TRENDS IN ENDOWED CHAIRS
  • Chapter 6: Manager's Toolbox for Naming Rights
  • USING THE MANAGER'S TOOLBOX FOR NAMING RIGHTS
  • WORKING THROUGH THE NAMING RIGHTS CHECKLIST
  • INSTITUTIONALIZE NAMING RIGHTS POLICIES
  • NAMING RIGHTS AGREEMENT
  • STEWARDSHIP
  • Chapter 7: Corporate Naming Rights with Strings Attached
  • BENEFITS OF CORPORATE SPONSORSHIP
  • GETTING TO YES WITH A CORPORATE PARTNER
  • THREE TIERS OF CORPORATE NAMING RIGHTS
  • MANAGING THE NAMING RIGHTS PROPERTIES
  • MARKETPLACE DEFINES DOLLAR VALUES
  • LENGTH OF TERM DEPENDS ON THE PROPERTY
  • BUNDLING THE NAMING RIGHTS FOR CORPORATE PARTNERS
  • Chapter 8: Where to Next for Naming Rights?
  • GROWTH POTENTIAL FOR NAMING RIGHTS
  • Appendix
  • UNIVERSITY OF PITTSBURGH OFFICE OF INSTITUTIONAL ADVANCEMENT NAMED FACILITIES AND PROGRAMS POLICY
  • UNIVERSITY OF WASHINGTON: FACILITIES AND SPACES NAMING POLICY (CAMPAIGN UNIVERSITY OF WASHINGTON
  • CAMPAIGN UNIVERSITY OF WASHINGTON: CREATING FUTURES ENDOWMENT AND PROGRAM NAMING POLICY
  • HISTORIC NAMED GIFT SURVEY FORM
  • Index.
ISBN
  • 0470293217 ((electronic bk.))
  • 9780470293218 ((electronic bk.))
  • 1281732826
  • 9781281732828
  • 6611732829
  • 9786611732820
OCLC
605479999
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