Making sense : reference, agency, and structure in a grammar of multimodal meaning / Bill Cope, Mary Kalantzis.

Author
Cope, Bill [Browse]
Format
Book
Language
English
Published/​Created
Cambridge : Cambridge University Press, 2020.
Description
1 online resource (xv, 364 pages)

Availability

Available Online

Details

Subject(s)
Author
Summary note
The phenomenon of multimodality is central to our everyday interaction. 'Hybrid' modes of communication that combine traditional uses of language with imagery, tagging, hashtags and voice-recognition tools have become the norm. Bringing together concepts of meaning and communication across a range of subject areas, including education, media studies, cultural studies, design and architecture, the authors uncover a multimodal grammar that moves away from rigid and language-centered understandings of meaning. They present the first framework for describing and analysing different forms of meaning across text, image, space, body, sound and speech. Succinct summaries of the main thinkers in the fields of language, communications and semiotics are provided alongside rich examples to illustrate the key arguments. A history of media including the genesis of digital media, Unicode, Emoji, XML and HTML, MP3 and more is covered. This book will stimulate new thinking about the nature of meaning, and life itself, and will serve practitioners and theorists alike.
Notes
Title from publisher's bibliographic system (viewed on 15 Jan 2020).
ISBN
9781316459645 (ebook)
Statement on language in description
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