Political campaigning in the U.S. : managing the chaos / David A. Jones.

Author
Jones, David A. (David Adam), 1965- [Browse]
Format
Book
Language
English
Published/​Created
Lanham, Maryland : Rowman & Littlefield, 2021.
Description
xx, 235 pages ; 23 cm

Details

Subject(s)
Summary note
"Provides readers with a comprehensive yet concise and accessible overview of modern U.S. election campaign practices"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Contents
  • The electoral landscape
  • Targeting, persuasion, and mobilization
  • Voter and candidate research
  • Earned media
  • Paid media
  • Social media
  • The ground game
  • Fundraising.
Other title(s)
Political campaigning in the United States
ISBN
  • 9781538115183
  • 1538115182
  • 9781538115190 ((paperback))
  • 1538115190
LCCN
2019052739
OCLC
1129777304
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