Details

Subject(s)

• Campaign management—United States [Browse]
• Voting research—United States [Browse]
• Mass media—Political aspects—United States [Browse]
• Social media—Political aspects—United States [Browse]
• Campaign funds—United States [Browse]

Summary note

"Provides readers with a comprehensive yet concise and accessible overview of modern U.S. election campaign practices"-- Provided by publisher.

Bibliographic references

Includes bibliographical references and index.

Contents

The electoral landscape -- Targeting, persuasion, and mobilization -- Voter and candidate research -- Earned media -- Paid media -- Social media -- The ground game -- Fundraising.

Other title(s)

Political campaigning in the United States

ISBN

• 9781538115183
• 1538115182
• 9781538115190 ((paperback))
• 1538115190

LCCN

2019052739

OCLC

1129777304

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