Revolution at the checkout counter / Stephen A. Brown.

Author
Brown, Stephen A. (Stephen Allen), 1938- [Browse]
Format
Book
Language
English
Published/​Created
Cambridge, Mass. : Harvard University Press, 1997.
Description
xvii, 313 pages : illustrations ; 25 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks HF5416 .B77 1997 Browse related items Request

    Details

    Subject(s)
    Series
    Wertheim publications in industrial relations [More in this series]
    Summary note
    • The Universal Product Code (U.P.C.) is now so commonplace that few pause to notice or to ponder it. The small rectangle of black and white bars that embodies the U.P.C. adorns virtually every item we purchase in the supermarket, discount store, or shopping mall - and we take it for granted. Yet twenty-five years ago, the U.P.C. was no more than an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen A. Brown, the legal counsel of those pioneering executives, traces the origin and development of the U.P.C.
    • The sheer success of the Code should make this account of interest to those who would understand the dynamic of technology and business. The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve.
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • 1. The Ad Hoc Committee
    • 2. The Symbol Selection Subcommittee
    • 3. UGPIC
    • 4. Public Policy
    • 5. Distribution Codes, Inc.
    • 6. Symbol Technical Advisory Committee (STAC)
    • 7. UPCC
    • On Its Own
    • 8. Electronic Data Interchange (EDI)
    • 9. Beyond Retail
    • 10. Coupons
    • Quid Pro Quo?
    • 11. Spreading the Word
    • 12. Formal Challenges
    • 13. UCC
    • A Broader Vision
    • App. A. Giants of the Revolution
    • App. B. The Board of Governors of Uniform Code Council, Inc.
    • App. C. The U.P.C. Symbol.
    ISBN
    • 0674767209 ((alk. paper))
    • 9780674767201 ((alk. paper))
    LCCN
    97002776
    OCLC
    36485762
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