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Handbook of the economics of marketing / edited by Jean-Pierre Dubé, Peter E. Rossi.
Format
Book
Language
English
Published/Created
Amsterdam : North-Holland, an imprint of Elsevier, [2019]
©2019
Description
volumes : illustrations (some color) ; 25 cm.
Availability
Available Online
Elsevier Handbooks in Economics Series
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
HF5415 .H363 2019
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Vol. 1
Details
Subject(s)
Marketing
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Marketing
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Handbooks, manuals, etc
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Editor
Dubé, Jean-Pierre H.
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Rossi, Peter E. (Peter Eric), 1955-
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Series
Handbooks in economics
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Summary note
Vol. 1. This is the first volume of the Handbook on the Economics of Marketing series. The emerging field of quantitative marketing has impacted both substantively and methodologically several mainstream areas in economics ranging from Industrial Organization to Macroeconomics. The access to granular, consumer-level data has enabled the field of marketing to develop insights into consumer behavior and the corresponding implications for firms' marketing strategies. This consumer-focused study of firm behavior has wide-ranging implications for the formation of industrial market structure, prices and consumer-oriented public policies. The chapters survey several of the key themes in quantitative marketing and their implicatins for economic research. This volume will serve as an excellent reference and teaching supplement for marketing, industrial organization and other consumer-focused disciplines in economics--back cover.
Bibliographic references
Includes bibliographical references and index.
Contents
Vol. 1. Chapter 1. Microeconometric models of consumer demand / Jean-Pierre Dubé
Chapter 2. Inference for marketing decisions / Greg M. Allenby, Peter E. Rossi
Chapter 3. Economic foundations of conjoint analysis / Greg M. Allenby, Nino Hardt, Peter E. Rossi
Chapter 4. Empirical search and consideration sets / Elisabeth Honka, Ali Hortac̦scu, Matthijs Wildenbeest
Chapter 5. Digital marketing
Chapter 6. The economics of brands and branding
Chapter 7. Diffusion and pricing over the product life cycle / Harikesh S. Nair
Chapter 8. Selling and sales management / Sanjog Misra
Chapter 9. How price promotions work: A review of practice and theory / Eric T. Anderson, Edward J. Fox
Chapter 10. Marketing and public policy / Rachel Griffith, Aviv Nevo
Show 7 more Contents items
Other format(s)
Also published electronically.
Other title(s)
Economics of marketing. Volume 1
ISBN
9780444637598 ((v. 1 : hardback))
0444637591 ((v. 1 : hardback))
OCLC
1120062210
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Handbook of the economics of marketing. Volume 1 / edited by Jean-Pierre Dubé, Peter E. Rossi.
id
99125264756606421