Museums and millenials : engaging the coveted patron generation / Jaclyn Spainhour.

Author
Spainhour, Jaclyn [Browse]
Format
Book
Language
English
Published/​Created
Lanham, Maryland : Rowman & Littlefield, [2019]
Description
xiii, 123 pages : illustrations, charts ; 23 cm.

Details

Subject(s)
Series
  • American Association for State and Local History book series [More in this series]
  • AASLH : American Association for State and Local History book series
Summary note
"In Museums and Millenials: Engaging the Coveted Patron Generation, author Jaclyn Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the successes (and failures) of other museum programs."-Back cover
Bibliographic references
Includes bibliographical references and index.
Contents
  • "Why Millennials?"
  • A: "Affordability"
  • U: "Uniqueness of programming"
  • R: "Relevance"
  • A: "Accessibility"
  • Looking ahead: the museum of the future.
ISBN
  • 9781538118580 (paperback)
  • 1538118580 (paperback)
  • 9781538118573 (hardcover)
  • 1538118572 (hardcover)
LCCN
2019953964
OCLC
1101638127
Statement on language in description
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