Counter-cola : a multinational history of the global corporation / Amanda Ciafone.

Author
Ciafone, Amanda, 1978- [Browse]
Format
Book
Language
English
Published/​Created
  • Oakland, California : University Of California Press, [2019]
  • ©2019
Description
1 online resource

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Subject(s)
Summary note
"Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism"--Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Source of description
Description based on print version record and CIP data provided by publisher; resource not viewed.
ISBN
  • 0520970942
  • 9780520970946 ((electronic bk.))
LCCN
2018042278
OCLC
1051775718
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