Details

Subject(s)

• Coca-Cola Company—History [Browse]
• Globalization—Economic aspects [Browse]
• Culture and globalization [Browse]

Summary note

"Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism"--Provided by publisher.

Bibliographic references

Includes bibliographical references and index.

Source of description

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN

• 0520970942
• 9780520970946 ((electronic bk.))

LCCN

2018042278

OCLC

1051775718

Statement on language in description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...