Details

Subject(s)

• Marketing research—Methodology—Handbooks, manuals, etc [Browse]
• Consumers—Research—Methodology—Handbooks, manuals, etc [Browse]
• Qualitative research—Methodology—Handbooks, manuals, etc [Browse]

Editor

• Belk, Russell W. [Browse]

Related name

• Edward Elgar Publishing [Browse]

Summary note

This expansive and practical handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed.

Bibliographic references

Includes bibliographical references and index.

Contents

• Pt. 1. History And Scope
• Part 2. Paradigmatic Perspectives
• Part 3. Research. Contexts
• Part 4. Data Collection Methods
• Part 5. Data Analysis Methods
• Part 6. Presenting Qualitative Research.
• Part 7. Applications
• Part 8. Special Issues.

Show 5 more Contents items

ISBN

9781847204387 (e-book)

LCCN

2006004283

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