Who donates in campaigns? : the importance of message, messenger, medium, and structure / David B. Magleby (Brigham Young University), Jay Goodliffe (Brigham Young University), Joseph A. Olsen (Brigham Young University).

Author
Magleby, David B. [Browse]
Format
Book
Language
English
Published/​Created
  • Cambridge, United Kingdom : Cambridge University Press, 2018.
  • ©2018
Description
xix, 466 pages : illustrations ; 24 cm

Details

Subject(s)
Author
Summary note
"Campaigns cost money--a lot of money. In 2012, Mitt Romney, Barack Obama, and their allies collectively spent more than $2 billion in the race for the presidency, with both sides spending more than $1 billion. Looking just at money raised by the campaigns from individual donors, the Obama campaign outraised the Republicans by over $500 million in 2008 and over $250 million in 2012.1"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 9781108429276 ((hardback))
  • 1108429270 ((hardback))
LCCN
2018011051
OCLC
1027365028
Statement on language in description
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