Details

Subject(s)

• Election forecasting—United States [Browse]
• Public opinion polls—United States [Browse]
• Television broadcasting of news—Political aspects—United States [Browse]
• Presidents—Election—Press coverage—United States [Browse]
• Political campaigns—Press coverage—United States [Browse]

Series

Lexington studies in political communication [More in this series]

Summary note

This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.

Bibliographic references

Includes bibliographical references (pages 143-148) and index.

ISBN

• 1498542328
• 9781498542326

OCLC

1030610188

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