Business strategy in the artificial intelligence economy / edited by J. Mark Munoz and Al Naqvi.

First edition.
  • New York : Business Expert Press, 2018.
  • ©2018
viii, 133 pages : illustrations ; 23 cm.


Summary note
"Technological breakthroughs relating to artificial intelligence has redefined business operations worldwide. For example, the ways in which data are captured, processed, and utilized to optimize customer interactions have grown by leaps and bounds. The change is redefining the structural dynamics of business strategy, economic theory, and management concepts. Leading technology companies around the world have expanded their research in artificial intelligence. With IBM's launch of Watson, a new Cognitive Era has started. Investment firms have backed numerous emerging artificial intelligence companies. Meanwhile, there is paucity of academic and business research on the subject. This book project is a pioneering examination of how artificial intelligence is transforming the contemporary business strategy"--Back cover.
Bibliographic references
Includes bibliographical references and index.
  • 1. Introduction / Al Naqvi and J. Mark Munoz
  • 2. The role of artificial intelligence in the knowledge organization of companies / Andrea Bencsik
  • 3. A new perspective of change for the artificial intelligence age / Krishna Raj Bhandari
  • 4. Artificial intelligence in strategic human resources management / Al Naqvi
  • 5. Artificial intelligence and cybersecurity / Mehrdad Sharbaf
  • 6. Artificial intelligence and innovation management: improving an innovation portfolio through machine learning / Carlos Vasquez
  • 7. Permissionless evolution of ethics: artificial intelligence / Margaret A. Goralski and Krystyna Górniak-Kocikowska
  • 8. The future of logistics and marketing in an artificial intelligence-governed world / Luis A. Soto and Sergio Biggemann
  • 9. Artificial intelligence and customer service in health care / Norrie J. Daroga
  • 10. Artificial intelligence-based decision making applied in marketing and sales in third world countries / Abel Kinoti Meru, Felix Musau, and Mary Wanjiru Kinoti
  • 11. Conclusion / J. Mark Munoz and Al Naqvi
  • About the authors
  • Index.
  • 9781948198981 ((paperback))
  • 1948198983 ((paperback))
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