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Store wars : shopkeepers and the culture of mass marketing, 1890-1939 / David Monod.
Author
Monod, David, 1960-
[Browse]
Format
Book
Language
English
Published/Created
Toronto ; Buffalo : University of Toronto Press, ©1996.
Description
viii, 438 pages ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF5429.6.C2 M666 1996
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Details
Subject(s)
Retail trade
—
Canada
—
History
[Browse]
Small business
—
Canada
—
History
[Browse]
Canada
—
Economic conditions
—
19th century
[Browse]
Canada
—
Economic conditions
—
1918-1945
[Browse]
Summary note
Historians have traditionally argued that economic change before the Second World War destroyed the world of the independent storekeeper, and have consequently interpreted protest by the independents as a desperate counter-attack against the emergence of a society based on mass production and mass consumption. In Store Wars David Monod counters that myth by showing that the rate of small-business growth in retailing remained relatively constant into the 1930s despite rising competition by the mass marketers.
Monod finds that independent retailing, rather than being destroyed by modernity, was transformed by it, as the success of small-business people came to depend on the store owners' ability to adapt to the demands of an economy increasingly predicated on 'bigness.' Shopkeepers had to modernize their stores, improve their accounting, retreat from open-book credit, develop closer relations with their suppliers, and depend more on manufacturers for advertising, pricing, and promotion. Monod describes the profound impact of this adaptation on retail unity, on small-business values, and on shopkeepers' political and associational activities, and reveals how trade associations were used by 'progressive' merchants to fight for trade reforms that hurt marginal competitors.
Bibliographic references
Includes bibliographical references (p. [363]-426) and index.
Contents
Introduction: The Shopkeeper, the Historian, and the Petite Bourgeoisie
1. Shopkeeping's Divided World
2. The Folklore of Retailing
3. The Development of the Mass Market, 1870-1930
4. Progressive Retailing
5. The Survival of the Fittest
6. Resale Price Maintenance
7. The Politics of Folklore
A Closing Balance.
Show 6 more Contents items
ISBN
0802006507 ((bound))
9780802006509 ((bound))
0802076041 ((pbk.))
9780802076045 ((pbk.))
LCCN
96172262
OCLC
35094792
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Store wars : shopkeepers and the culture of mass marketing, 1890-1939 / David Monod.
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SCSB-8578318