LEADER 06789cam a2200457 i 4500001 99107471703506421 005 20240816104959.0 008 170614s2018 enk b 001 0 eng^^ 010 2017015612 020 9781138891548 |qhardback 020 1138891541 |qhardback 020 |z9781315709635 (ebook) 035 (CaONFJC)65144841 035 (NjP)10747170-princetondb 035 (OCoLC)ocn992798499 035 |z(NjP)Voyager10747170 040 DLC |beng |erda |cDLC |dOCLCO |dOCLCF |dYDX |dYDX |dOCLCO |dCHVBK |dOCLCO 042 pcc 050 00 GV716 |b.R68 2018 082 00 338.47796 |223 245 00 Routledge handbook of international sport business / |cedited by Mark Dodds, Kevin Heisey and Aila Ahonen. 264 1 Abingdon, Oxon ;New York, NY : |bRoutledge, |c2018. 300 xvi, 403 pages ; |c26 cm. 336 text |btxt |2rdacontent 337 unmediated |bn |2rdamedia 338 volume |bnc |2rdacarrier 490 1 Routledge international handbooks 504 Includes bibliographical references and index. 505 0 Introduction / Mark Dodds, Kevin Heisey and Aila Ahonen -- Part 1: International Sport Business Strategy Export of National Sport Leagues / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland / Risto Rasku and Douglas Michele Turco -- The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? / Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner -- Major sport events at the center of International Sport Federations resource strategy / Josephine Clausen and Emmanuel Bayle -- Hosting International Sporting Events / Heather L. Dichter -- Globalisation of Sport Business Management Education -- Pedro Guedes de Carvalho and Darlene A. Kluka -- Part 2: Sport Marketing -- Marketing Implications of Playing Regular Season Games in International Markets: Losing Home Domestic Advantage or Gaining Away International Advantage? / Eric Schwartz -- Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi / Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane -- The Role of Endorsement in International Sports Marketing / Sara Keshkar -- Womens Tennis Association Efforts in Asian Markets / Vicky Martin and Valentina Starkova -- Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts / Cem Tinaz -- Part 3: Sport Economics and Finance -- Footballs Failing Finances / John Beech -- Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences / Kevin Heisey -- The Significance of Direct Economic Impact of International Sport Events for the Hosting City / Osmo Laitila and Noud van Herpen -- Maximizing Revenue Through Ticketing Technology / Jim Reese -- Sport Industry in China: Opportunities and Challenges / Dongfeng Liu -- International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent / Sungho Cho -- Part 4: Legal Aspects -- Athlete Involvement in the Governance of Sport Organizations / Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl -- Athlete Image Rights in the US and UK / Simon Boyes and Natasha Brison -- How Can Sport Sponsors Comply with International Corruption Laws / Mark Dodds -- Trademark Protection Across Borders / Kerri Cebula -- Privacy at Work: Strategies for Successful Social Media Policies / Lauren McCoy -- Part 5: Sport Media and Communication / Hijacking of a Hashtag: The Case of #CheersToSochi / Lauren Burch, Ann Pegoraro and Evan Fredrick -- Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League / Matthew A. Gilbert -- Internationalization as a Strategy for Success in the LPGA / Tara Mahoney -- Sports-Media Complex and the Business of Football in Africa / Gerard A. Akindes -- Part 6: Sport Tourism -- Global Sport Tourism and the Lure of Mega-Events / Brendon Knott and Kamilla Swart -- Sports Facilities Tourism / Louise Bielzer -- Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach / Derek van Rheenen -- Small-Scale Active Sport Tourism is International Business / Richard J. Buning and Brian D. Krohn -- Part 7: Sport Development -- India: From a Cricketing Nation to a Business Industry / Juthika Mehta -- The Role of Highlight Events in Sport-For-Development / Nico Schulenkorf and Katie Schlenker -- Social Entrepreneurship and Sport / Jonathan Robertson -- The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises / Aila Ahonen and Sari Savolainen -- Partnership Building to Create Change / Kevin Heisey. 520 "Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: - International Sport Business Strategy - Sport Marketing - Sport Economics and Finance - International Sport Law - Sport Media and Communication - Sport Tourism - Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business." -- |cProvided by publisher. 650 0 Sports |xEconomic aspects |vCross-cultural studies. 650 0 Sports administration |vCross-cultural studies. 650 0 Sports |xMarketing |vCross-cultural studies. 700 1 Dodds, Mark, |eeditor. |0http://id.loc.gov/authorities/names/n2011032187 700 1 Heisey, Kevin, |eeditor. |0http://id.loc.gov/authorities/names/n2017034794 700 1 Ahonen, Aila, |eeditor. |0http://id.loc.gov/authorities/names/n2017034800 830 0 Routledge international handbooks 902 dws |bl |6a |7m |dv |f1 |e20180912 904 vendor |bo |hm |cb |e20180326 914 (OCoLC)ocn992798499 |bOCoLC |cmatch |d20221117 |eprocessed |f992798499