Details

Subject(s)

• Green marketing—China [Browse]
• Advertising—United States [Browse]
• Advertising—China [Browse]
• Green products—United States [Browse]
• Green products—China [Browse]
• Green marketing—United States [Browse]

Series

Routledge studies in environmental communication and media [More in this series]

Notes

"Earthscan from Routledge."

Bibliographic references

Includes bibliographical references and index.

Contents

• Introduction
• Morphing the self : hybrid car advertising
• Detoxing the private : green home advertising
• The "organi-vore's" dilemma : organic food advertising
• The "useless" sustainability : eco-fashion advertising
• Conclusion
• Notes
• References
• List of figures.

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ISBN

• 041574413X ((hardback))
• 9780415744133 ((hardback))

LCCN

2015020521

OCLC

977505063

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