Boomers 3.0 : marketing to baby boomers in their third act of life / Lawrence R. Samuel.

Author
Samuel, Lawrence R. [Browse]
Format
Book
Language
English
Published/​Created
  • Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2017]
  • ©2017
Description
xvii, 186 pages ; 24 cm

Details

Subject(s)
Bibliographic references
Includes bibliographical references (pages 165-182) and index.
Contents
  • Preface
  • Introduction
  • Fountain of youth
  • Old dog, new tricks
  • Reboot
  • Inner muse
  • Bucket list
  • Higher ground
  • Boomerpods
  • Gray power
  • Pay it forward
  • Footprints-in-the-sand
  • Conclusion
  • Notes
  • Selected bibliography
  • Index.
ISBN
  • 9781440857225 ((alk. paper))
  • 1440857229 ((alk. paper))
LCCN
2017013909
OCLC
973920777
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