[Uchiwa promotional fans].

Visual material
[Japan] : [publisher not identified], [between 1930 and 1945]
5 fans : color illustrations ; 13 x 12-24 x 23 cm


Summary note
These 5 uchiwa fans in different sizes were designed to promote businesses during the war years around the 1930s and 1940s. One small fan promoting the bookstore Sasaya-honten depicts a kamishibai street performer, telling war-themed stories to children on a street corner. Another small fan, depicting children involved in war games, advertises the Kanda drugstore. A larger fan, promoting Asama Shrine has children playing water games, and another promoting a different shrine is illustrated with a patriotic family standing in front of the lyrics for the Hinomaru "flag march" and a map of the occupied territories. The final large fan has the war slogan "Ichioku isshin" (one hundred million of one mind) and depicts two children creating Mount Fuji from grains of sand, while army aircraft fly overhead. Similar image has been used in posters on war bonds for Japan's invasion of China following the the Marco Polo Bridge Incident of 1937.
  • Title devised by cataloger.
  • Sticks of varying lengths.
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