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Princeton University Library Catalog
The business of gamification : a critical analysis / edited by Mikolaj Dymek and Peter Zackariasson.
New York : Routledge, Taylor & Francis Group, 2016.
xxi, 229 pages : illustrations ; 24 cm.
Video games industry
Zackariasson, Peter, 1972-
Routledge advances in management and business studies ; 65.
[More in this series]
Routledge advances in management and business studies ; 65
Includes bibliographical references and index.
Role-playing games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the redcritter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson.
9781138824164 ((hardback ; : alk. paper))
113882416X ((hardback ; : alk. paper))
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