The business of gamification : a critical analysis / edited by Mikolaj Dymek and Peter Zackariasson.

Format
Book
Language
English
Published/​Created
  • New York : Routledge, Taylor & Francis Group, 2016.
  • ©2017
Description
xxi, 229 pages : illustrations ; 24 cm.

Details

Subject(s)
Editor
Series
  • Routledge advances in management and business studies ; 65. [More in this series]
  • Routledge advances in management and business studies ; 65
Bibliographic references
Includes bibliographical references and index.
Contents
Role-playing games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the redcritter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson.
ISBN
  • 9781138824164 ((hardback ; : alk. paper))
  • 113882416X ((hardback ; : alk. paper))
LCCN
2016021318
OCLC
954038081
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