The Netflix effect : technology and entertainment in the 21st century / edited by Kevin McDonald and Daniel Smith-Rowsey.

  • New York, NY : Bloomsbury Academic, an imprint of Bloomsbury Publishing Inc, 2016.
  • ©2016
xii, 255 pages : illustrations ; 24 cm


Summary note
  • "Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix; its inextricable links to new models of media production and distribution, to new modes of viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, to its capabilities as a web-based service provider and data network, and to its reliance on a broader technological infrastructure. Marking the first scholarly work to address its significance, The Netflix Effect provides a critical framework for understanding the company's specific strategies as well as its broader social, economic, and cultural impact."-- Provided by publisher.
  • "The Netflix Effect examines the scope and influence of Netflix, a company at the forefront of the changing relationships between media and technology"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Part 1. Technology, innovation, and control -- Netflix and the Coalition for an Opn Internet / Lyell Davies -- Framing the future of media regulation through Netflix / Alison N. Novak -- Netflix and the myth of choice/participation/autonomy / Sarah Arnold -- Imaginative indices and deceptive domains : how Netflix's categories and genres redefine the long tail / Daniel Smith-Rowsey -- Catered to your future self : Netflix's "predictive personalization" and the mathematization of taste / Neta Alexander -- Part 2. Changing Entertainment -- "Forward is the battle cry" : binge-viewing Netflix's House of Cards / Casey J. McCormick -- The cognitive psychological effects of binge watching / Zachary Snider -- Binge-watching "noir" at home : reimagining cinematic reception and distribution via Netflix / Sheri Chinen Biesen -- Netflix and the documentary boom / Sudeep Sharma -- Seeing blackness in prison : understanding prison diversity on Netflix's Orange Is the New Black / Brittany Farr -- Part 3. The business of media convergence -- Questioning Netflix's revolutionary impact : changes in the business and consumption of television / Cameron Lindsey -- Individual disruptors and economic gamechanges : Netflix, new media and neoliberalism / Gerald Sim -- From online video stores to global internet TV network : Netflix and the future of home entertainment / Kevin McDonald -- Streaming transatlantic : importation and integration in the promotion of video in demand in the UK / Sam Ward -- Invading Europe : Netflix's Expansion to the European market and the example of Germany / Christian Stiegler.
  • 9781501309441 (hardcover)
  • 1501309447 (hardcover)
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