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Princeton University Library Catalog
Ōsaka-shi : hatsubaigen kabushiki gaisha Takeda Chōbee Shōten, [1940?]
大阪市 : 發賣元株式會社武田長兵衛商店, [1940?]
12 pieces in 1 envelope : color ; 15.4 cm or smaller
Sino-Japanese War, 1937-1945
Takeda Chōbee Shōten
One envelope (23 x 17 cm) contains: 4 pamphlets, 1 booklet, 1 moveable card, 2 kamishibai story cards, 1 decorative banner in a bag, 1 paper balloon, 1 box of wood sticks, a stack of color origami paper.
Title in translation: Gift to be opened after you get home.
This promotional gift envelope was designed as an advertisement for medicine and other health products, as well as a celebration of the 2600th year (1940) since the founding of the Japanese empire by the legendary Emperor Jimmu. The decorative banner is made to look like a string of lanterns, on one side of which is written the characters for the celebration of 2600th year, as well as the slogan, "Let's become strong children and give our best for our country." On the other side, the lanterns are decorated with the Japanese flag and several different medications and supplements manufactured by the Takeda company. The gifts also include a match-box sized colorful wooden interlocking block set, a fūsen (balloon), a card with a moveable image of a fisherman, a set of origami papers, a coloring book, and two cards depicting a miniature kamishibai stage and cards to be cut and assembled. The coloring book contains images of Betty Boop, Popeye, and Mickey Mouse, as well as several illustrations from national school textbooks. The twelve miniature kamishibai story cards list the victorious battles and events from the 1937 Marco Polo Bridge Incident at the start of the Second Sino-Japanese War (1937-1945) to the founding of the Reorganized National Government of the Republic of China (1940-1945). The promotional pamphlets educate customers about the importance of vitamin B1, the availability of hormones for women, and how to maintain health from autumn into winter. All the gifts include advertisements for Takeda products.
Ouchihe kahette kara aketekudasai--front of envelope.
"オウチヘカヘッテカラアケテクダサイ"--front of envelope.