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Princeton University Library Catalog
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The B corp handbook : how to use business as a force for good / Ryan Honeyman ; foreword by the cofounders of B Lab.
Author
Honeyman, Ryan
[Browse]
Format
Book
Language
English
Εdition
First edition.
Published/Created
San Francisco : Berrett-Koehler Publishers, Inc. a BK Business Book, [2014]
Description
xiii, 207 pages ; 24 cm
Availability
Available Online
O'Reilly Online Learning: Academic/Public Library Edition
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HD60 .H655 2014
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Details
Subject(s)
Social responsibility of business
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Social entrepreneurship
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Summary note
"Join a growing movement: Learn how you can join more than 1,000 Certified B corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in business. Build a better business: Drawing on interviews, tips, and best practices from over 100 B corporations, author and B corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand."--Page 4 of cover.
Bibliographic references
Includes bibliographical references and index.
Contents
1. Overview
Using business as a force for good is good for business
A brief history : from and 1 to B corps
The search for"What's next?"
B corps : the quick and dirty
Why B corps matter
2. Ten benefits of becoming a B corp
Typical outcomes for you and your business
Being a part of a community of leaders with shared values
Attracting talent and engaging employees
Increasing credibility and building trust
Generating press
Benchmarking and improving performance
Attracting investors
Protecting a company's mission for the long term
Building collective voice
Saving money
Leading a global movement
3. The B impact assessment
How to use business as a force for good
Good for workers
Good for the community
Good for the environment
Good for the long term
Good to the core
4. The quick start guide
Getting started
Get a baseline
Engage your team
Create a plan
Implement
Fine-tune
Celebrate and next steps
5. Conclusion
One goal, many paths
What does success for the B corp movement look like?
Appendix : Certified B corporations and benefit corporations.
Show 34 more Contents items
ISBN
9781626560437 ((pbk.))
1626560439 ((pbk.))
LCCN
2014024911
OCLC
869265352
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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The B corp handbook : how to use business as a force for good / Ryan Honeyman ; foreword by the cofounders of B Lab.
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99125188857106421