The B corp handbook : how to use business as a force for good / Ryan Honeyman ; foreword by the cofounders of B Lab.

Author
Honeyman, Ryan [Browse]
Format
Book
Language
English
Εdition
First edition.
Published/​Created
San Francisco : Berrett-Koehler Publishers, Inc. a BK Business Book, [2014]
Description
xiii, 207 pages ; 24 cm

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    Details

    Subject(s)
    Summary note
    "Join a growing movement: Learn how you can join more than 1,000 Certified B corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in business. Build a better business: Drawing on interviews, tips, and best practices from over 100 B corporations, author and B corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand."--Page 4 of cover.
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • 1. Overview
    • Using business as a force for good is good for business
    • A brief history : from and 1 to B corps
    • The search for"What's next?"
    • B corps : the quick and dirty
    • Why B corps matter
    • 2. Ten benefits of becoming a B corp
    • Typical outcomes for you and your business
    • Being a part of a community of leaders with shared values
    • Attracting talent and engaging employees
    • Increasing credibility and building trust
    • Generating press
    • Benchmarking and improving performance
    • Attracting investors
    • Protecting a company's mission for the long term
    • Building collective voice
    • Saving money
    • Leading a global movement
    • 3. The B impact assessment
    • How to use business as a force for good
    • Good for workers
    • Good for the community
    • Good for the environment
    • Good for the long term
    • Good to the core
    • 4. The quick start guide
    • Getting started
    • Get a baseline
    • Engage your team
    • Create a plan
    • Implement
    • Fine-tune
    • Celebrate and next steps
    • 5. Conclusion
    • One goal, many paths
    • What does success for the B corp movement look like?
    • Appendix : Certified B corporations and benefit corporations.
    ISBN
    • 9781626560437 ((pbk.))
    • 1626560439 ((pbk.))
    LCCN
    2014024911
    OCLC
    869265352
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