This is tomorrow.

Author
Whitechapel Art Gallery [Browse]
Format
Book
Language
English
Published/​Created
London : Whitechapel Art Gallery, [1956]
Description
approximately 250 pages : illustrations ; 17 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Marquand Library - Rare BooksN6488.G7 L692 Browse related items Reading Room Request

    Details

    Subject(s)
    Library of Congress genre(s)
    Rare books genre
    Getty AAT genre
    Summary note
    During the years from 1955 to 1964, what we now know as Pop Art was being defined by a group of artists, art galleries, and critics. Interestingly, this most All-American of art movements had its beginnings in England, with a group of artists, architects, and art critics that were exploring the themes of mass media, advertising, and design. While the artists whose names would eventually be tied to the Pop movement were working and showing separately during the late 1950s, it was in the early 1960s that gallerists and museums began linking these artists together. In the beginning, there wasn't even an agreed upon label to apply to the art--Neo-Dada or New Realists were just as likely to be used as Pop. However, common themes clearly indicated that a movement was afoot--a movement that initially was alternately championed and vilified. -- 1964 was the breakout year for what was now universally referred to as Pop Art. The United States Pavilion at the 32nd Venice biennial featured artists tied to the Pop scene. It created a sensation, with critics denouncing it as vulgar and childish. Despite the furor, Robert Rauschenberg was awarded the exhibition's top prize for painting. From that moment, this group of young American artists stepped to the front of the artistic world stage. The themes and imagery associated with Pop Art would become part of the daily vocabulary of the 1960s, influencing the "look" of an entire generation. This exhibition included what is now commonly referred to as the first Pop image, Richard Hamilton's collage on modern life, Just what is it that makes today's homes so different, so appealing?
    Notes
    • Exhibition, Aug. 9-Sept. 9, 1956.
    • Issued in folding case.
    LCCN
    77358544
    OCLC
    3203276
    Statement on language in description
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