Details

Subject(s)

Advertising—History [Browse]

Bibliographic references

Includes bibliographical references (p. [269]-271) and index.

Contents

Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .

Other title(s)

Ad land

ISBN

• 9780749448370
• 0749448377

LCCN

2007016432

OCLC

124157736