Adland : a global history of advertising / Mark Tungate.

Author
Tungate, Mark, 1967- [Browse]
Format
Book
Language
English
Published/​Created
London ; Philadelphia : Kogan Page Ltd, 2007.
Description
x, 278 p., [16] p. of plates : col. ill ; 24 cm.

Details

Subject(s)
AdvertisingHistory [Browse]
Bibliographic references
Includes bibliographical references (p. [269]-271) and index.
Contents
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
Other title(s)
Ad land
ISBN
  • 9780749448370
  • 0749448377
LCCN
2007016432
OCLC
124157736
Other views
Staff view

Supplementary Information