Performing consumers : global capital and its theatrical seductions / Maurya Wickstrom.

Author
Wickstrom, Maurya [Browse]
Format
Book
Language
English
Published/​Created
New York : Routledge, 2006.
Description
x, 169 pages ; 23 cm

Availability

Copies in the Library

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Firestone Library - Stacks HF5429 .W514 2006 Browse related items Request

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    Subject(s)
    Summary note
    "Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King, and the Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings."--Jacket.
    Bibliographic references
    Includes bibliographical references (p. [161]-165) and index.
    Contents
    • On the move at Niketown and Ralph Lauren
    • Robots, gods and greed : the theatrum mundi in the Forum shops at Caesar's Palace
    • The Lion King, mimesis, and Disney's magical capitalism
    • Making Americans : the American Girl doll and American Girl place.
    ISBN
    • 0415339448 ((hardback))
    • 9780415339445 ((hardback))
    • 0415339456 ((pbk.))
    • 9780415339452 ((pbk.))
    • 9780203449042
    • 0203449045
    LCCN
    2006000390
    OCLC
    62805043
    Other standard number
    • 99816791318
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