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Princeton University Library Catalog
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Performing consumers : global capital and its theatrical seductions / Maurya Wickstrom.
Author
Wickstrom, Maurya
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Format
Book
Language
English
Published/Created
New York : Routledge, 2006.
Description
x, 169 pages ; 23 cm
Availability
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Location
Call Number
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Location Service
Notes
Firestone Library - Stacks
HF5429 .W514 2006
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Subject(s)
Stores, Retail
—
Psychological aspects
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Marketing
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Merchandising
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Consumer behavior
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Brand name products
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Themed environments
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Summary note
"Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King, and the Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings."--Jacket.
Bibliographic references
Includes bibliographical references (p. [161]-165) and index.
Contents
On the move at Niketown and Ralph Lauren
Robots, gods and greed : the theatrum mundi in the Forum shops at Caesar's Palace
The Lion King, mimesis, and Disney's magical capitalism
Making Americans : the American Girl doll and American Girl place.
Show 1 more Contents items
ISBN
0415339448 ((hardback))
9780415339445 ((hardback))
0415339456 ((pbk.))
9780415339452 ((pbk.))
9780203449042
0203449045
LCCN
2006000390
OCLC
62805043
Other standard number
99816791318
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Performing consumers : global capital and its theatrical seductions / Maurya Wickstrom.
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SCSB-8872434