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Princeton University Library Catalog
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Economic analysis for marketing decisions [by] Kristian S. Palda.
Author
Palda, Kristian S.
[Browse]
Format
Book
Language
English
Published/Created
Englewood Cliffs, N.J., Prentice-Hall [1969]
Description
xii, 260 pages illustrations 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF5415.13 .P3
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Details
Subject(s)
Marketing
—
Management
—
Mathematical models
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Decision making
—
Mathematical models
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Bibliographic references
Bibliographical footnotes.
Contents
1. The quest for the optimal input mix : single-period analysis
2. The quest for the optimal input mix : multiperiod analysis
3. Demand : theory
4. Demand : measurement
5. Cost
6. Product policy
7. Pricing policy
8. Competitive behavior
9. Advertising decisions
10. Multinational marketing
11. Performance evaluation for control
12. Marketing and welfare.
Show 9 more Contents items
LCCN
69010444
OCLC
3804
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Economic analysis for marketing decisions / [by] Kristian S. Palda.
id
SCSB-9140592