Economic analysis for marketing decisions [by] Kristian S. Palda.

Author
Palda, Kristian S. [Browse]
Format
Book
Language
English
Published/​Created
Englewood Cliffs, N.J., Prentice-Hall [1969]
Description
xii, 260 pages illustrations 24 cm

Availability

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    Details

    Subject(s)
    Bibliographic references
    Bibliographical footnotes.
    Contents
    • 1. The quest for the optimal input mix : single-period analysis
    • 2. The quest for the optimal input mix : multiperiod analysis
    • 3. Demand : theory
    • 4. Demand : measurement
    • 5. Cost
    • 6. Product policy
    • 7. Pricing policy
    • 8. Competitive behavior
    • 9. Advertising decisions
    • 10. Multinational marketing
    • 11. Performance evaluation for control
    • 12. Marketing and welfare.
    LCCN
    69010444
    OCLC
    3804
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