Counter-cola : a multinational history of the global corporation / Amanda Ciafone.

Author
Ciafone, Amanda, 1978- [Browse]
Format
Book
Language
English
Published/​Created
Oakland, California : University of California Press, [2019]
Description
1 online resource (xiv, 409 pages)

Availability

Available Online

Details

Subject(s)
Summary note
"Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism"--Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Source of description
Description based on print version record and CIP data provided by publisher; resource not viewed.
Contents
  • The Coca-Cola bottling system and the cultural logic of the franchise
  • Negotiating national development and difference : the Coca-Cola company's post-war internationalization
  • I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties
  • 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India
  • Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle
  • Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India
  • CSR, continued social resistance : a non-conclusion.
ISBN
  • 9780520970946 ((electronic book))
  • 0520970942 ((electronic book))
LCCN
2018042278
OCLC
1051775718
Doi
  • 10.1525/9780520970946
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
Other views
Staff view

Supplementary Information