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São Paulo nas alturas : a revolução modernista da arquitetura e do mercado imobiliário nos anos 1950 e 1960 / Raul Juste Lores.
Author
Lores, Raul Juste
[Browse]
Format
Book
Language
English
Portuguese
Εdition
1a. edição.
Published/Created
[São Paulo] : Três Estrelas, [2017].
Description
335 pages : illustrations ; 23 cm.
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Architecture Library - Stacks
NA855 L89 2017
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Details
Subject(s)
Architecture
—
Brazil
—
Sao Paulo
—
History
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Architecture, Modern
—
Economic aspects
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Architecture, Modern
—
Social aspects
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Summary note
In the years 1950, a major change took place in São Paulo: modern architects were further ordered by a revamped real estate industry. In little more than 10 years, the most iconic buildings in the city were created, thanks to the alliance of talented architects like Oscar Niemeyer, David Libeskind, Franz Heep, with daring entrepreneurs, among them Artacho Jurado, Octavio Frias de Oliveira and José Tjurs. Copan, Itália and UN, Conjunto Nacional, commercial mall Grandes Galerias (now known as "Galeria do Rock") and several other buildings of great architectural quality were erected at this time and shaped the image of the capital, reflecting its strength, dynamism and modernity. In "São Paulo nas alturas" the author reconstructs this important period, showing the astonishing trajectory of its main characters, men and women who gave new direction to the architecture, construction and urban life in Brazil. The book comprises 98 pictures and a guide of the buildings in São Paulo. aUTHOR Raul Juste Lores is a journalist, researcher of architecture and urbanism and special reporter of the "Folha de São Paulo". In the same newspaper, he was editor of the book "Mercado" and correspondent in Washington, New York, Pekin and Buenos Aires. In 2011, he received the prize Difusão from APCA for his work in architecture.
Notes
Includes 4 unnumbered pages with folded color maps (between pages 144 and 145)
Bibliographic references
Includes bibliographical references (pages 301-307) and index (pages 315-335).
Language note
In Portuguese.
Contents
Introdução. Quando São Paulo era moderna
Parte I. O Capital segue a forma
A modernidade vende
Bauhaus nas quitinetes
Inovação imobiliária
A democratização da Paulista
Talento importado - A galerias pedem passagem
Hollywood para a classe média
Parte II. A forma segue as finanças
Os reis dos condomínios saem de cena
O fim do milagre arquitetônico
Mercado e arquitetura se divorciam
Quando São Paulo degringolou
Em busca do prestigio perdido.
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Other title(s)
Revolução modernista da arquitetura e do mercado imobiliário nos anos 1950 e 1960 :
ISBN
9788568493403
8568493408
OCLC
1006947719
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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São Paulo nas alturas : a revolução modernista da arquitetura e do mercado imobiliário nos anos 1950 e 1960 / Raul Juste Lores.
id
SCSB-8907603
São Paulo nas alturas : a revolução modernista e do mercado imobiliário de São Paulo no anos 1950 e 1960 / Raul Juste Lores.
id
SCSB-8997340