Princeton University Library Catalog

The grandparent economy : how baby boomers are bridging the generation gap / Lori K. Bitter.

Author:
Bitter, Lori K. [Browse]
Format:
Book
Language:
English
Published/​Created:
  • Ithaca, NY : Paramount Market Publishing, Inc., [2015]
  • ©2015
Description:
xiv, 138 pages : illustrations (chiefly color) ; 23 cm
Notes:
Includes index.
Contents:
Research for the grandparent economy -- A story of three generations -- The evolving grandparent -- Understanding grandparents as customers -- Mature marketing today -- Grandparents : the three-legged stool -- The rise of the multi-generational household -- The grandparent lifestyle : technology & connection -- The last word on grandparent spending.
Subject(s):
ISBN:
  • 1941688381
  • 9781941688380
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