Princeton University Library Catalog

Advertising and multilingual repertoires : from linguistic resources to patterns of response / Marco Santello.

Author:
Santello, Marco [Browse]
Format:
Book
Language:
English
Published/​Created:
  • Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2016.
  • ©2016
Description:
90 pages : illustrations ; 23 cm
Bibliographic references:
Includes bibliographical references and index.
Contents:
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
Subject(s):
ISBN:
  • 9781138218253 ((hardcover))
  • 1138218251 ((hardcover))
  • ((electronic book))
LCCN:
2016025444
OCLC:
949987494
Other views:
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