Princeton University Library Catalog

Levi Strauss & Co., San Francisco, Cal., manufacturers of Two Horse Brand Overalls, Koveralls, Koverall Nighties ... : [advertising leaflet].

Levi Strauss and Company [Browse]
Visual material
[San Francisco, Calif. : Levi Strauss & Co., 1915]
1 print (advertising leaflet) : lithograph, color ; 57 x 18 cm., folded to 10 x 20 cm.
Summary note:
Chromolithographic advertising leaflet distributed at the Panama Pacific International Exposition, San Francisco, 1915, where the Levi Strauss Company had a complete factory in operation in the Palace of Manufactures. Consists of a 57 x 18 cm sheet of heavy paper, with three panels on the inside: a central panel with advertising text, reproductions of labels, and depiction of the entrance to the Levi Strauss exhibit, and upper and lower panels with a total of 12 figures of children wearing "Koveralls", "Koverall nighties", and "Boys Overalls", and 4 figures of men working in overalls and jeans. The outside is printed in a design of blue denim, red stitching, and brass rivets, and the sheet creased to fold up into the shape of a pair of jeans.
Title from heading in central panel; text continues, "Koveralls keep kids kleen. 75 [cents] the suit everywhere. A new suit free if they rip."
  • Pictorial works.
  • Leaflets.
  • Novelty works.
  • Chromolithographs.
  • Lithographs Color.
Place name(s):
United States California San Francisco.
Other views:
Staff view