Princeton University Library Catalog

Radio programming : tactics and strategy / Eric G. Norberg.

Author:
Norberg, Eric G. [Browse]
Format:
Book
Language:
English
Published/​Created:
Abingdon [England] ; New York, NY : Routledge, 2016.
Description:
1 online resource (1 volume).
Series:
Notes:
  • Originally published in 1996 by Focal Press.
  • Includes index.
Source of description:
Description based on print version record.
Contents:
The basic principles of radio programming -- Structuring your station and creating identity -- Positioning your station against the competition -- Leading an airstaff -- Music as a programming weapon -- News as a programming weapon -- Promoting your station -- Grading your programming performance : what you need to know about ratings -- Working with your general manager -- Working with sales -- Working with engineering -- The FCC and you -- Attaining your career goals.
Subject(s):
Radio programsPlanning [Browse]
ISBN:
  • 9781136026898
  • 1136026894
Other views:
Staff view