Princeton University Library Catalog

The magic of fashion : ritual, commodity, glamour / Brian Moeran.

Author:
Moeran, Brian, 1944- [Browse]
Format:
Book
Language:
English
Published/​Created:
  • Walnut Creek, California : Left Coast Press, Inc., [2015]
  • ©2015
Description:
253 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm.
Series:
  • Anthropology and business (Left Coast Press (Walnut Creek, Calif.)) [More in this series]
  • Anthropology and business: crossing boundaries, innovating praxis ; volume 3
Summary note:
"How do contemporary fashion designers resemble Siberian shamans? Why are cosmetics advertisements structured like South Indian healing rituals? What are the links between celebrities, fame, and Trobriand Island kula ring exchanges? Or between fame, perfume, alchemy, and animistic practices in Siberia? In The Magic of Fashion, anthropologist Brian Moeran shows how fashion - like many other forms of cultural production - makes use of "technologies of enchantment" to create a magical system replete with magicians, spells, and rituals. The book - based on the author's two decades of ethnographic fieldwork and content analysis - is richly illustrated with 50 black-and white photographs and eight pages of color images, many of which are provided by the well-known fashion photographers David Slijper and Andrea Klarin"-- from back cover.
Bibliographic references:
Includes bibliographical references (pages 233-242) and indexes.
Contents:
On the cover -- First look -- Points of view -- A word from your editor -- Theoretical bling -- People are talking about -- In every issue -- Magical system -- Shamans and spells -- Beauty mantras -- Mane charms -- Smellbound alchemy -- Last word.
Subject(s):
ISBN:
  • 9781629583723 ((hardcover ; : alkaline paper))
  • 1629583723 ((hardcover ; : alkaline paper))
  • ((Institutional ebook))
  • ((Consumer ebook))
LCCN:
2015020571
OCLC:
910334733
Other views:
Staff view