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The 21st century meeting and event technologies : powerful tools for better planning, marketing and evaluation / Seungwon "Shawn" Lee, PhD, Dessislava Boshnakova, Phd, Joe Goldblatt EdD.
Author
Lee, Seungwon
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Format
Book
Language
English
Published/Created
Oakville, ON ; Waretown, NJ : Apple Academic Press, [2017]
Description
xxvi, 352 pages ; 25 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
GT3405 .L44 2017
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Subject(s)
Special events
—
Technological innovations
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Special events
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Management
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Special events
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Planning
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Summary note
"Here is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This volume includes examples of technology platforms, software, cloud-based systems, case studies, checklists, financial investments, educational resources, and many other helpful and valuable information. Each of the 10 chapters addresses through technology the key competencies (standards) of the Meeting Professionals International's Event Management International Competency Standards (EMICS). Each technology platform directly supports one of the standards identified through EMICS to ensure a correct fit with current and future industry expectations. The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry, and The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Key features include: Addresses the Meeting Professionals International's meeting and business event competency standards; provides examples and applications of meeting technology platforms and software; includes numerous case studies illustrating the application of meeting technology; shares valuable knowledge on effective marketing of meetings and events, including search engine optimization techniques; discusses planning meeting registration methods through technology. This textbook will help both students and entry-level meeting and event industry professionals better understand this critical topic. This book is also suitable for classroom use. The textbook includes numerous checklists, charts, and graphs to provide a more illustrative approach for the reader. Each chapter includes carefully selected and prepared endnotes to encourage readers to discuss, problem solve, and direct you to additional resources. The authors have also provide interviews and video capture of many of the key individuals featured in this text. A PowerPoint slide for each chapter is available as a teaching resource for instructors. Key learning outcomes and suggested tasks for students are listed at the end of each chapter within this book. References and other sources for further information are also provided."-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Contents
pt. I Traditions and Trajectory of Meeting and Event Technology
ch. 1 History of Meeting and Event Technology
ch. 2 Using the Right Technology for the Right Purpose
ch. 3 Meeting and Event Search Engine Optimization
ch. 4 Venue and Suppliers Search Engine Technology
pt. II Meeting and Event Technology for Design, Planning, and Evaluation
ch. 5 Meeting and Event Design Technology
ch. 6 Meeting and Event Administration Technology Solutions (Intranet and Other Internal Solutions)
ch. 7 Virtual Meetings and Events
ch. 8 Evaluation of Meeting and Event Technology
pt. III Successful Marketing of Meetings and Events through Technology
ch. 9 Marketing with Wikis, Websites, Blogs, and Podcasts
ch. 10 Meeting and Event Social Media and Network Technology Solutions
ch. 11 Mobile Applications for Meeting and Event Marketing
ch. 12 Guest-Generated Content
ch. 13 Registration and Transaction Systems
ch. 14 Crowdsourcing for Events
pt. IV Future of Meeting and Event Technology: Case Studies and Additional Resources
ch. 15 Futuristic Tech Trends That Will Influence Our Events.
Show 16 more Contents items
Other title(s)
Twenty-first century meeting and event technologies
ISBN
9781771880237 ((alk. paper))
1771880236 ((alk. paper))
LCCN
2015036706
OCLC
886504933
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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The 21st century meeting and event technologies : powerful tools for better planning, marketing and evaluation / Seungwon "Shawn" Lee, PhD, Dessislava Boshnakova, Phd, Joe Goldblatt EdD.
id
SCSB-11370116