Princeton University Library Catalog

The Routledge companion to contemporary brand management [electronic resource] / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

Format:
Book
Language:
English
Published/​Created:
New York : Routledge, 2016.
Εdition:
1 ed.
Description:
1 online resource (xxxii, 583 p.) : ill.
Series:
Routledge companions in business, management and accounting. [More in this series]
Bibliographic references:
Includes bibliographical references and index.
Contents:
pt. 1. What is a brand and how do we measure its market performance? -- pt. 2. Strategic brand management -- pt. 3. Managing brand communication -- pt. 4. Branding to different audiences -- pt. 5. Branding different entities/products.
Subject(s):
Other title(s):
  • Companion to contemporary brand management
  • Routledge handbooks online.
ISBN:
9781315796789 (e-book : PDF)
Related name:
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