Princeton University Library Catalog

Routledge handbook of sports marketing [electronic resource] / edited by Simon Chadwick, Nicolas Chanavat and Michel Desbordes.

Format:
Book
Language:
English
Published/​Created:
London ; New York : Routledge, 2016.
Description:
1 online resource (xv, 407 p.) : ill.
Series:
Routledge international handbooks. [More in this series]
Bibliographic references:
Includes bibliographical references and index.
Contents:
pt. 1. Brands -- pt. 2. Sponsorship -- pt. 3. Ambush marketing -- pt. 4. Customers, spectators and fans -- pt. 5. Media -- pt. 6. Marketing, ethics and development.
Subject(s):
SportsMarketing [Browse]
Other title(s):
  • Handbook of sports marketing
  • Routledge handbooks online.
ISBN:
9781315742021 (e-book : PDF)
Related name:
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